How do I increase conversions on my website? This is a question I’m constantly asking myself when I build a website in my ongoing pursuit of improvement. Creating a website that converts is a journey that seems to never have a destination as there’s always more things to test, new technologies and techniques to discover.…

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Writing copy for a landing page can be tough. You’re confident in what you’re offering, but just need to find the right words. What makes it even harder is the fact that you’re likely going to be picky about it because it’s not merely information, but this is the part where the rubber hits the…

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I was talking to a friend of mine as he was working on making changes to the ‘About’ page on his website. He commented, “I don’t know why I put so much effort into this, I bet no one reads it anyways”. I’ll confess that I often think the same thing. When I think about…

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I’ve done this hundreds of times with myself and with clients. I sit down at the computer and all the things I want to say on my website come crashing down upon me. My thoughts are like an abstract painting. It’s all there, but with no order, just bits and pieces of great ideas that…

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